Pretty Wild Events × 4TM
Last updated: 16 September 2026
This Privacy Policy explains how Pretty Wild Events and 4TM (“we”, “us”, or “our”) collect, use, store and protect personal information in connection with events organised jointly by Pretty Wild Events and 4TM.
By purchasing a ticket, registering for an event, contacting us, or attending one of our events, you acknowledge that your personal information may be processed in accordance with this Privacy Policy.
1. Information We Collect
Depending on how you interact with our event, we may collect:
● Your name
● Email address
● Telephone number
● Ticket and booking information
● Payment and transaction information
● Date of birth or age information where required for entry
● Information provided when contacting us
● Information relating to guest lists, VIP bookings or table reservations
● Photographs and video recordings taken at the event
● Information relating to entry, attendance and event security
Payment card details are generally processed by our ticketing or payment provider rather than being stored directly by Pretty Wild Events or 4TM.
2. How We Use Your Information
We may use your information to:
● Process and manage ticket purchases
● Send tickets, booking confirmations and important event updates
● Manage guest lists, VIP bookings and table reservations
● Verify eligibility for entry where applicable
● Maintain event security and prevent unauthorised entry
● Respond to questions, complaints or requests
● Manage refunds, cancellations or changes to bookings
● Understand attendance and improve future events
● Send marketing communications where you have given the appropriate consent
● Comply with legal and regulatory obligations
3. Information Shared Between Pretty Wild Events and 4TM
Because this is a joint event, information necessary to organise and operate the event may be shared between Pretty Wild Events and 4TM.
This may include ticketing information, guest lists, VIP bookings, attendance information and information required for event management or security.
Both parties agree to handle shared personal information responsibly and only use it for legitimate purposes connected with the event, unless another use is permitted or required by law.
Neither Pretty Wild Events nor 4TM will sell your personal information to third parties.
4. Photography and Video
Photography and video recording may take place during the event.
Images or footage may be used by Pretty Wild Events and/or 4TM for legitimate promotional purposes, including social media, websites, event recaps and future promotional material.
By attending the event, you acknowledge that you may appear incidentally in photographs or recordings.
If you have a specific concern about an identifiable photograph or video of you, you can contact us and we will consider your request in accordance with applicable data protection law.
5. Marketing
We may contact you about future events, ticket releases, promotions or announcements where we have a lawful basis to do so.
Where consent is required, we will only send marketing communications where you have provided the appropriate consent.
You can unsubscribe from marketing communications at any time.
Unsubscribing from marketing does not prevent us from sending essential information relating to a ticket or event you have purchased or registered for.
6. Third-Party Services
We may use third-party services to operate our events, including ticketing platforms, payment providers, email services, security providers and other event-related services.
These providers may process personal information on our behalf or independently according to their own privacy policies.
We will take reasonable steps to ensure that information is only shared where necessary for the relevant service.
7. Keeping Your Information Secure
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Access to attendee information will be limited to people who reasonably need it for event organisation, administration, security or other legitimate purposes.
However, no method of electronic storage or transmission can be guaranteed to be completely secure.
8. How Long We Keep Your Information
We will only retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including for legitimate business, accounting, legal, security and administrative purposes.
Where information is no longer required, it will be securely deleted or otherwise disposed of where reasonably practicable.
9. Your Rights
Under applicable UK data protection law, you may have rights including the right to:
● Request access to personal information we hold about you
● Ask us to correct inaccurate or incomplete information
● Request deletion of your information in certain circumstances
● Object to certain processing
● Request restriction of certain processing
● Withdraw consent where processing is based on consent
● Complain to the Information Commissioner’s Office (ICO)
Some rights are subject to legal exceptions and may not apply in every situation.
10. Children and Young Attendees
Our events may have specific age requirements. Where an event is advertised as 17+, entry will be subject to the event’s stated age and identification requirements.
We do not knowingly collect personal information from individuals where doing so would be unlawful.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our events, services, legal requirements or how we process information.
The latest version will be made available through the relevant event or website.
12. Contact Us
If you have questions about this Privacy Policy, your personal information, or how your information is being used in connection with a Pretty Wild Events × 4TM event, please contact the event organisers through the official contact details provided on the relevant event page.
Pretty Wild Events × 4TM
This Privacy Policy applies specifically to information processed in connection with the collaboration and does not replace the privacy policies of third-party ticketing, payment or other service providers.